Coaching was born from the intuitions of Timothy Gallwey who, in his best-seller "The Inner Game of Tennis", in the early 70s, focused the activities on the inner sphere and self-knowledge.
A few years later, John Whitmore (a well-known business consultant), was fascinated by Gallwey's work, so much so that he wanted to rework it for the corporate world. In adapting Gallwey's method from the world of sport to that of the company, incredible correspondences and affinities emerged.
Thus, starting in the 80s, the first large American multinationals such as Coca-Cola and IBM, based on the original intuitions of Gallwey and Whitmore, began to offer their employees the first "meetings" (sessions) of Coaching.
Towards the end of the 1990s, the first studies arrived at the extraordinary increases in productivity of managers who had undertaken a path that combined Coaching and Training. From the beginning, it was clear that effectiveness, efficiency, performance, and objectives weld Coaching to action, behaviour, and results in the field.
Coaching, therefore, consists in "unleashing a person's potential so that he can maximise his performance; helping him to learn rather than simply imparting teachings" (Whitmore). The best functioning and most efficient performance of Coaching occurs when the client on the one hand, is motivated to change and, on the other, is looking for his best potential.
For information and/or to arrange a meeting for a pre-analysis of needs, write to:
Studio Martorelli, with its owner Damiano Martorelli, has collaborated in the university academic field on projects in the field of engineering, both generalist and in the cultural heritage field.
Eng. Damiano Martorelli, PhD is in fact a certified 1st level archaeologist (ANA.Prot_19_236_2023), pursuant to Ministerial Decree 244/2019, associated with the National Association of Archaeologists (ANA), and in possession of the requirements for the execution of "Preventive Archeology Investigations " with the issuing of the Final Document pursuant to Legislative Decree 50/2016, art. 25.
He is therefore authorized to carry out archaeological surveillance on request on construction sites, as required by the Superintendencies. Having double qualification, both as an archaeologist and as a civil engineer, Eng. Martorelli Damiano, PhD can perform best by knowing both worlds very well.
He also holds training courses and educational seminars in various historical and archaeological fields. Furthermore, he is a historical/scientific consultant and member of the board of directors of the Historical Reenactment Association Luporum Filii, and has published several essays (for the complete bibliography, consult the dedicated Publications section on this site).
For further information contact our firm at
In collaboration with the Kunst Grenzen-Frontier Art Association, our partner and of which we are founding members, we organize and manage exhibitions and artistic events at the international level.
Our staff organizes exhibitions dedicated to painting and sculpture, but also with contaminations from other artistic forms (acting, poetry, music, etc...).
We manage the works portfolio on behalf of the Artist and, upon request, we create a static portfolio for the Artist on our Gallery platform at https://www.dm-paideia.org/gallery/ with the works chosen at his discretion and a possible 3D gallery.
We also manage the events and the related associated services (catalogues, publications, advertising, etc.) and rent, if necessary, display panels also to third parties (service in collaboration with Kunst Grenzen-Arte di Frontiera).
Referent: Ms Lucia Martorelli,
Our staff is specialized in the management of literary and/or artistic publications, independently or in connection with events and/or exhibitions.
We make our decades of experience in the creation of paper or electronic publications available to individuals or businesses, from brochures to flyers, from posters to books, or the catalog of an exhibition or event.
We manage both the writing and proofreading activities and the search for a publisher, i.e. possible publication using advanced self-publishing platforms and tools.
Referent: Ms. Lucia Martorelli,
We make the experience acquired in the Production, Organization, and ICT/Security sectors available to small and medium-sized companies, in SMEs and multinational companies, as well as in the academic field.
We manage the analysis of the requirements, the definition of the project, and its implementation.
We also provide assistance and support in the acquisition of the necessary hardware and software, also operating on national and international e-commerce platforms.
We already operate as consultants for leading companies in the sector. In particular, we are specialized in the analysis and implementation of the AUI and SARA flows of the Bank of Italy, of the FATCA/CRS for the international exchange of financial information, for the flows of the Revenue Agency's Registry of Reports, and for the FUG-Fondo Unico Giustizia recently established for the communication of the seizure of assets subject to judicial seizure or confiscation.
contact person: ing. Damiano Martorelli, phD, EFA,
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For information, contact us (only by appointment).
Send an e-mail to:
info@studio-martorelli.eu